When we think about our job or the organisation we work at, we tend to focus on answering ‘what do we do?’ and ‘how shall we do it?’

But what do you or your organisation believe in? What is your goal? Your purpose?

People & organisations that have conviction have thought about this. Know what they stand for. And by sharing it with the rest of the world, they create innovation. Watch this video ‘How great leaders inspire action’ by Simon Sinek for further inspiration.

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